Learnings From The Digital Business Jumpstart By Derek Gehl In Manila

Its been a year since my online business www.brideguide.ph went live and I feel that I'm on a learning curve.  In spite of the fact that I'm gaining popularity through social media, they do not translate into sales.

In my pursuit of making improvements, I chanced upon the talk of Derek Gehl on Digital Business Jumpstart in Manila for free.

I signed up through their online registration without knowing who he really is and what to expect from the talk.

I just know that I need to change my strategies in order to create profit from the site and whatever information I could get about digital business would benefit me.

The talk provided so much learnings and  understanding of what I am doing wrong. I'm not going to dwell on the details but instead, just summarise it to my 3 take home values.

1.  Find a hungry niche market

I realised that the wedding industry is still very vague.  There's the wedding suppliers and the couples themselves.   Each has different needs and problems that I'm trying to solve.  I know now that in order to propel online, I need to clearly define my niche and to specifically identify corresponding needs and problems.

2.  Trusted Adviser

I made the mistake of creating a selling platform, without establishing relationships with my potential buyers.  This explains why my email marketing is not generating engagement.  I, myself is guilty of avoiding mails that sell products.  I like the idea of being a recommender instead of a seller.

3.  Web Development

It made me revisit my website and look at how my potential buyers experience it.  It emphasised on the importance of the landing page and to create an irresistible bait to get them hooked.

A lot more was shared throughout the day long seminar, and it ended with the encouragement to seek mentors to provide best practises and shortcuts.

I would have loved to sign up for the 1 year course, but currently I'm still financially challenged after retiring and investing on my platform.

I'm hoping that they accept a student loan!