Monday, September 10, 2018

Taking The Wedding Industry To The Digital Age

The Philippine Wedding Industry generates a multi billion pesos of sales annually. On an average, close to 500,000 couples get married yearly with an average spending of 350,000 pesos. In a span of 10 years, it has grown dramatically and has give rise to global popularity of local icons in the wedding scene. Event stylists are now going international with demands from foreign clients, and destinations extend beyond the Philippine shore.
It is with this premise that Bride Guide Philippines created a digital platform for wedding suppliers to expand globally by making its information and services available online. It runs on a mobile compatible format without requiring any downloads.




Through the website www.brideguide.ph, soon to wed couples can access a directory of suppliers grouped into the services they offer.


It also functions as a bridal shop with a variety of wedding and event related products sold online. All major credit cards are accepted with options for bank deposits.


The creator, Architect Omar Palero combined his knowledge on Group Buying Sites, and Online Travel Agents, to Event Planning/Styling and custom made the site to adapt to the local wedding scene. According to Omar, "The challenge right now is to convert the wedding market to go digital. To educate couples of the convenience of shopping and buying online." Among the advantages identified includes: 1. Budget Preparation. Seeing the best rates, couple can allocate their expense and efficiently prepare and track their budget. 2. Convenience. Through this platform, you can conveniently communicate or inquire without having to leave your desk or home. You avoid traffic, looking for parking spaces and having to sort through the leaflets and flyers you've collected which eventually would end up in the bin. 3. Save. The site offers, exclusive rates and promotions solely available to online clients. The site went live September of 2017 and went on a trial run until the start of 2018. Much of the effort during the first three quarters were to build the directory and get suppliers to sell. As it moves forward to the last quarter, the focus is now on driving traffic to the site and promoting directly to couples themselves. Catch Bride Guide Philippines this September 28-30, 2018 at the ABS-CBN Vertis Tent for the Getting Married Bridal Fair.





Friday, August 3, 2018

A Luxe Style Celebration For The 6th Marry Me at Marriott

Marry Me at Marriott is a much anticipated event for fashion and wedding enthusiasts alike.  As customary, each year showcases a select group of fashion designers to share their wedding collection complimented with venue styling by Philippines Best Event Stylists.


This year, the celebration is made special with a by invitation only dinner  for 700 guests that included soon to wed couples, top wedding suppliers, fashion influencers, and Manila's A listers.

A Mini Bridal Fair with curated wedding suppliers was made available at the foyer for soon to wed couples.

Joey Mead King is back to facilitate the program as the guests dine on a four course meal specially prepared by Manila Marriott in House Chefs.


Highlighting the evening was the fashion show by Rosenthal Tee, Mak Tumang and Amir Sali.

Opening for Rosenthal Tee, is Binibining Pilipinas International Ahtisa Manalo with Lovi Poe as the Muse.

Mak Tumang's collection of different silhouettes with romantic floral details was graced by Miss Philippines Universe Catriona Gray and Miss World Philippines Valerie Weighmann.



Amir Sali, known for his intricacy in details featured accessories that complimented his show stopping collection with Binibining Pilipinas Grand International Eva Patalinjug as muse.



The models paraded on what seems to be the longest catwalk at 200 meters that only the Grand Ballroom of Manila Marriott can accommodate, and styled by Philippines premiere event stylist, Teddy Manuel, Gideon Hermosa, and Michael Ruiz.



We can't wait for next years celebration.






Friday, May 11, 2018

Day 162 to 40: Drivee Pinas and Discount Card Design

I finally got to answer messages Im getting through Instagram, and among them was a request from Drivee Pinas to be included in the listing.

I must say, I love their unconventional collection of cars and uploaded them instantly.

Also, today...

We were able to finalise the layout of my discount cards!


My next step is to find a sponsor who would print them!

I was also excited to receive an appointment from Mon's Restaurant in Tagaytay for a meeting tomorrow!

Thursday, May 10, 2018

Day 163 to 40: Bride Guide Discount Card

It has been 8 months since I launched the site www.brideguide.ph.

Apart from the 3 orders I received last February, I have not made any sale for the last 2 months.

My business permit is due last April 20, and I have not processed my the BIR registration.

I am beginning to doubt my decision to leave my job and start a business.

But quitting is far from my mind.  I just know I need to make a better strategy to reach more couples.

I'm now developing the idea of creating a discount cards for Brides and Grooms.  It will make partnerships with suppliers less complicated, and it will help drive people to my site.

I was inspired y this photo:

Photo Credit to the Owner
I want it to be distributed as a pair but can be used individually by the Bride or the Groom.  I am now in the works of having it laid out to be able to get the attention of wedding suppliers as well as the bride and groom themselves.  I want to create discount bundles not only for marrying couples, but their individual needs as Bride and Grooms.

Will this be my break to go viral?  Im hoping it would.

With God's grace... I know it would!


Eternity, Weddings and Celebrations Fair 2019

Enderun Events, in partnership with Kiss the Girl Events, invites you to join the Eternity Weddings and Celebrations Fair 2019! We’ve...